Monday, 03 September 2018 00:00

5 Tips to Grow Your Retail

5 Tips to Grow Your Retail

Retailing is the most profitable part of any salon or spa business. Selling retail generates significantly more profit than services.

 

CREATE A CULTURE OF RETAIL IN YOUR COSMETOLOGY SCHOOL

FRONT OF HOUSE RETAIL
Your front of house should look and feel like a retail store. Retail should be the main focus of the area. It should look like you are in the business of selling products.

BACK OF HOUSE RETAIL
Your back of house is where your students show your guests how products can make them look and feel great. Your students need to talk about the products from the consultation through the end of the service.

CREATE A STRATEGY
Every time your students pick up a product, teach them to cover the news. Have them explain the what, where, why, how, when and why they love it for each product they use.

SET GOALS
Teach your students to sell retail by setting goals such as “$9 per client” or “50% of you clients buying retail.” Contests are a fun way to get students motivated to sell more products.

MINDSET
If the client doesn’t want to buy the products your students suggested, don’t let that deter them from talking about the products with their other guests. Let your students know it’s not personal, it’s business.

 

We hope these tips will help you increase your retail sales. For more details of how the Prosper U can help you grow your school, contact us today at 316.425.5245 or info@myprosperu.

Thank you,
Eric Fisher
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