Inspiration Blog

Friday, 15 June 2018 00:00

Spotlight Worthy: Daddy/Daughter Date

BEST PRACTICE 1

MINI EVENT: Daddy/Daughter Date
Our LiveLAB, Eric Fisher Academy, hosted a mini event called the Daddy/Daughter Date. The event was held on a Sunday from 1pm - 3pm. At the event, dads were paired with two students. One student taught the dad how to execute the style they requested to learn, while the other student gave the daughter a pedicure or a mini make-up application. The mini event included a photo booth, goodie bags and refreshments.

THE DETAILS
Calling all dads! Would you like to learn how to execute perfect ponytails, beautiful ballet buns or pretty braids for your daughter? In this hands-on workshop, our future professionals will show you how! While you style, your daughter can relax with a pedicure or mini make-up application. Click here to the event details on the EFA Facebook page.

THE RESULTS
A fun event that booked up in a day! There was such a high demand that Eric Fisher Academy had to open up more spots.

We hope this best business practice will help you grow your school. If you are interested in learning more best practices and becoming a Prosper U school, join us for a VIP Visit at our LiveLAB, Eric Fisher Academy. Contact us today at 316.425.5245.

Thank you,
Eric Fisher

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Enjoy today's collection of articles from around the web!

 

strategy culture business

 

The 15 Best Video Editing Apps for 2018
by Sophia Bernazzani

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. Read more here.

The Leadership Book Every Executive Must Read "Team of Teams"
by Shafqat Islam

NewsCred CEO and Co-founder Shafqat Islam on the leadership book every executive needs to read. I make every member of my executive team read “Team of Teams: New Rules of Engagement for a Complex World,” by retired U.S. Army General Stanley McChrystal. I also encourage managers of all levels at NewsCred to read the book as it had a profound impact on me as a leader. Read more here.

7 Steps to Building a Successful Twitter Chat
by JoHanna Rothseid
Content marketing can take many shapes and sizes. But no matter the delivery format or channel, the underlying principle is always the same: offering high-quality content that provides value to both your audience and your company. Twitter chats are an often-overlooked content marketing tactic that hits on this core ideal. A successful Twitter chat can help you engage influencers in your space, build authentic, one-on-one connections with your audience, and drive traffic and lead generation. Read more here.

Boosting Employee Productivity When The Summer Slump Hits
by Julie Bowden Davis

Summer days can lead to a distracted workforce. But these business leaders share how they encourage employee productivity at this time of year. Remember the rush of freedom you felt as a kid when school let out for summer? Your employees are likely to feel that same rush when the days lengthen and get warmer. Unfortunately, that summer itch can negatively affect employee productivity. Read more here.

Podcast: Five Myths About Creative People
by Todd Henry

There are several myths that exist about highly creative people, and they can seriously affect how teams are led, how client interactions happen, and how we collaborate with one another. If you believe any of these five myths, it can create chronic issues on your team. And, if you are perpetuating any of them, it can seriously curb your effectiveness as a creative pro. Listen here.

Podcast: How to Use Social Media in a Dynamic, Irresistible Way
Interview with Branden Harvey

If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in. Listen here.  

Thank you,

Eric Fisher

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Wednesday, 30 May 2018 00:00

Your VIP Visit Invite

LIVELAB 1

THE PROGRAMS
DRIVERS OF SUCCESS:
An interactive, hands-on, results driven business training program designed to create success for your students.

STYLE WITH KNOWLEDGE:
A revolutionary, in-depth blowout and styling program. It's the most modern styling program of its kind and teaches your students how to give perfect blowouts every time.

SEE IT IN ACTION
Get an inside look at Prosper U. Visit our LiveLAB, Eric Fisher Academy for a fun, interactive and informative 2-day visit.
[A $1500 value for free.]

-
Learn best practices while meeting one-on-one with the Eric Fisher Academy team.
- Enjoy a Drivers of Success class.
- Hang out on the EFA Student Salon Floor with the Education Manager.
- And more!

WHAT PEOPLE ARE SAYING
“I do not know how to put into words how great the information is that we gained during the Prosper U VIP Visit with Eric Fisher Academy. I am beyond thrilled to implement the Prosper U curriculum even more so now after the huddle with the EFA team. They are truly a team and work so very well with one another, seamlessly. The culture at EFA blends effortlessly with the campus and student body. I have no doubt that the best practices and tools we gained will help us be more successful.”

NaKeta Jernigan
Pat Goins Beauty School

TESTIMONIAL BLOG

THE NUMBERS
A Thursday at Eric Fisher Academy:
- Service Revenue = 62%
- Product Revenue = 38%
- Total Client Count = 102
- Ticket Average = $40.97
- Product Per Client = $12.67
- Prebook = 41.86%

Learn how Prosper U helps them do it!

Schedule your VIP Visit today - call us at 316.425.5245.

Thank you,
Eric Fisher
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Salon Relationships blog

DID YOU MISS IT?

We were LIVE on Facebook talking with our LiveLAB, Eric Fisher Academy about building salon realtionships. Good salon relationships can be an excellent resource for placement and advanced education. Most importantly those connections can help you gain leads through referrals. Watch this recording to learn the 7 best reasons to build salon relationships. Don’t underestimated the impact networking with salons can have on your school, watch today!

Click here to watch it.

If you haven't already, join our Community Connection Facebook Group for our next live event "Nailing the Admissions Visit" with the Eric Fisher Academy team on Monday, June 18, 2018 at 10am (cdt).

Thank you,
Eric Fisher
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Thursday, 17 May 2018 00:00

Spotlight Worthy: Product Promos

Product Promos 1

Increase your retail revenue with product promotions.
Our LiveLAB, Eric Fisher Academy offers product promotions to help increase retail sales. The promotions are included in the monthly newsletter and signage is used to promote the offers in the retail area.

3 STEPS TO SELL RETAIL
1. Have your students talk about the products while they use them.
2. At the end of the appointment, have the student walk their client to the retail area, take the three main products that they talked about during the service and put them at the front desk.
3. Have your students use the script: “Taylor, these are the products I used on you today. In my professional opinion, these are the best products for you.”

TELL DON"T SELL
Retail is the most profitable part of our business. It is 6x more profitable than services.To make retail work for your school, don’t SELL the products, teach your students to TELL about the retail products. Product promotions are a great way to get your students talking about the products you sell.

THE RESULTS
Eric Fisher Academy’s total retail dollar average is $36,000 a month and their product per client average is $20.61.

We hope this best business practice will help you grow your school. If you are interested in learning more best practices and becoming a Prosper U school, join us for a VIP Visit at our LiveLAB - Eric Fisher Academy. Contact us today at 316.425.5245.

Thank you,
Eric Fisher

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strategy culture business

 

Enjoy today's collection of articles from around the web!

Your Google Rank Doesn't Matter Anymore
by Matthew Howells - Barby

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. Read more here.

How Enterprise Companies Generate Video Success on Snapchat
by Phillip Paquette
If you’re looking to run a test campaign on Snapchat or perhaps step up your budget there, Snapchat has made a few important strides to make allocating your marketing budget clearer.They now have a self-service ad platform. Snapchat also partnered with multiple companies including Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics to give marketers further insights like return on ad spend. Data so far indicates for every dollar spent restaurants saw over a 10x return. So if you are already using those partners or looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there. Read more here.

Strategizing Your Salon's Social Media
by Jim Bower
Does your salon take full advantage of social media and its potential reach? It’s free, after all, and is a great way to connect with your customer base. Surprisingly, few salons take full advantage of the social media platform. Many have a website or a profile on review sites, yet their social media presence remains scattered at best. Or they opt to post mostly to one channel because of convenience or personal preference. Read more here.

13 Free Personality Test You Can Take Online Today
by Caroline Forsey
Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Read more here.

The Best Advice to Anyone About to Start Their First Job
by Gary Vaynerchuk
Listen, many of you reading this are just leaving school, getting ready to graduate, have just entered or are preparing to enter your first big job. You may be working at a big media company like VaynerMedia or a small startup with a lot less employees. Either way, I’ve got some advice to help you navigate this transition. I know it feels like “the world is watching” and your parents, friends, teachers, classmates and colleagues are “setting expectations” for what it looks like to succeed. From the hundreds, if not thousands of interactions I’ve have with individuals that are 16-25 in the exact same position, here’s what I have historically seen people get caught up with and where I think I can help. Read more here.

New Time, New Place for the North American Hairstyling Awards
by Anne Moratto

The North American Hairstyling Awards (NAHA) are the most prestigious photographic beauty competition in North America. Produced by the Professional Beauty Association, NAHA is celebrating its 30th year of honoring talented and creative artists across 15 categories. The next NAHA celebration will be in Las Vegas, on July 29, 2018, at the Mandalay Resort and Casino. Then, six months later, another NAHA will launch at a new time, in a new place. NAHA is moving to Long Beach, CA, and will be held during the International Salon and Spa Expo (ISSE), on January 26, 2019. Read more here.  

Thank you,
Eric Fisher

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COMMUNITY CONNECTION

Monday, May 21, 2018 at 10am (cdt)
Building relationships with salons in your area is a great way to help you grow your school.  Good salon relationships can be an
excellent resource for placement and advanced education. Most importantly those connections can help you gain leads through referrals.  Don’t underestimate the impact networking with salons can have on your school. Join me and the Eric Fisher Academy team on the Prosper U Community Connection Facebook group to learn the 7 best reasons you should build salon relationships. Don’t miss out - tune in Monday, May 21 at 10am (cdt).

Click here to join our Facebook group!

Thank you,
Eric Fisher

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Monday, 07 May 2018 00:00

The proof is in the numbers!

Number Sales Email

BE DIFFERENT. BE THE BEST!
With the Prosper U programs, you‘ll graduate successful students that owners want to hire, build a reputation to attract more students and provide the best education.

PROSPER U WILL HELP YOU:
>RAISE
YOUR RETENTION
>IMPROVE YOUR PLACEMENT
>BOOST YOUR ENROLLMENTS
>INCREASE YOUR INCOME
>ENHANCE YOUR BRAND

HEAR IT FROM THE KENNETH SHULER SCHOOLS:
Kenneth Shuler Testimonial

AVERAGE INCREASES FOR PROSPER U SCHOOLS:
RETAIL %: +68% 
SERVICE %:
+23%


With Prosper U, your students will learn real-world, proven-to-work techniques for a lifelong career. This will build your reputation as an industry-leading school.

Student Video

A PROSPER U SCHOOL’S NUMBERS: A Wednesday.
Service Revenue: $2454
Retail Revenue: $1327
Client Count: 105
Number of Services: 208
Average Service Ticket: $27.27
Average Retail Ticket: $12.64
Pre-book %: 42.99%

LET’S CHAT!
Get more details on one of our informational webinars.

Thank you,
Eric Fisher

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