Inspiration Blog

Wednesday, 28 June 2017 00:00

Quit taking it personally

 

Did you know the average Prosper U school increases their retail by 68%?
retail increase

The Drivers of Success program teaches students that selling retails is like going to the gym and working on your muscles. The first time you do it, you are really sore. The second time you do it you are sore. The third time you do it you are sore ... but not quite as sore. The fourth and fifth time it becomes easier. You're still sore, but barely. By the seventh and eigth time it becomes much easier. You hardly notice the soreness, and you discover that it's getting easier. The more repetitions you do of something the greater you will be at that particular thing.

QTIP 2

It's important to teach students that when they promote retail products they need to be enthusiastic. They need to get excited about the ritual of presenting products. They need to "go to the gym" and practice telling others about retail. And if somebody doesn't want a product, it's not personal. It's professional. If a client doesn't buy products, don’t let your students get discouraged. Tell them to keep trying!

8 out of 10 clients

Get your students to start practicing selling retail. Eight out of ten clients won't buy retail if you don't tell them about the products. Start today and watch your retail numbers grow!

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Before I go, I want to invite you to visit us at the upcoming CEA + AMP Annual Convention, July 15 - 18. Stop by booth 309 and enter to win an iPad Mini 4. We're looking forward to seeing you in Las Vegas!

Thank you,
Eric Fisher
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Tuesday, 20 June 2017 00:00

We recorded it for you!

Did you miss the Embrace Technology To Reach Today's Learner webinar on Monday? We've got you covered! We recorded it. This means you have the option to watch the webinar whenever it fits best into your schedule.

Embrace Technology Email 2

You’re a pro at binge-watching your favorite Netflix series but how good are you at teaching to a generation who can play Pokémon Go, tweet their every step and Snapchat what they had for breakfast all at the same time? Watch Jessica Beck and me with special guest: Carol Woodard for the “Embrace Technology to Reach Today’s Learner” webinar. This webinar will give you the armor for engaging the selfie and hashtag generation. Learn how to enhance your teaching, mold your lesson plans and bring excitement back into the classroom by embracing the technology your students are craving. Click the link below to watch the recording!

Watch Recording

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Before I go, I want to invite you to visit us at the upcoming CEA + AMP Annual Convention, July 15 - 18. Stop by booth 309 and enter to win an iPad Mini 4. We're looking forward to seeing you in Las Vegas!

Thank you,
Eric Fisher
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Embrace Technology Email 2

You’re a pro at binge-watching your favorite Netflix series but how good are you at teaching to a generation who can play Pokémon Go, tweet their every step and Snapchat what they had for breakfast all at the same time? Join Eric Fisher and Jessica Beck with special guest: Carol Woodard for the “Embrace Technology to Reach Today’s Learner” webinar. This webinar will give you the armor for engaging the selfie and hashtag generation. Learn how to enhance your teaching, mold your lesson plans and bring excitement back into the classroom by embracing the technology your students are craving. Click the link below to save your seat today!

Save Your Seat 2

 

Enjoy today's collection of articles from around the web!

Strategy Final

Want a Nice Company Culture? Be Nice.
by Shari Harley
People are busy and stressed. Reading the news is stressful. Sitting in traffic is stressful. Feeling we need to check our phones at all hours of the day and night is stressful. It’s easy to make someone’s day at work better. Why not do it? Read more here.

How To Ask Purposeful Questions to Engage Your Team
by Lee Colan
Plenty of books are filled with lists of questions, but asking questions without a clear objective is like playing the question lotto. Very occasionally you might get lucky and win, but most of the time you will come up empty-handed. That's a loss for you and for your team member. There is rarely a right answer to a wrong question. Read more here.

YouTube SEO: How to Optimize Videos for YouTube Search
by Amanda Zantal-Wiener

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. Read more here.

 

 Culture Final

The Best Makeup and Beauty Instagram Accounts
by Allison Fox
Sometimes when we think we need a whole a makeover, all we really need is to tweak our beauty routine. Even the unicorn lipstick that once made us feel invincible can start to feel stale after a while. Read more here.    

Lived In Color/Lived In Hair Class
by Rameriz Tran Salon
All you aspiring cosmetologists, we've got something really special for you!! Please email or call the salon to verify and learn more about this opportunity. See more here.

Retrain Your Mind - Motivational Video
by Be Inspired
The moment you have an instinct to act on a goal, apply the 5 second rule. Watch here.

 

Business Final

How To Easily Create Professional Looking Videos for 4 Popular Social Media Platforms
by Annie Crawford
Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium. Read more here.

The Podcast with Gordon Miller: Episode 13 Ruth Roche
by American Salon Staff
The Global Artistic Ambassador for Pureology Serious Colour Care, Ruth Roche is an award winning, editorial and celebrity stylist who has captivated audiences around the world. The self-proclaimed “weirdo” is one of americansalon.com’s favorite (and most viewed) contributors.  In this weeks podcast, Ruth shares with Gordon her views on career, education and social media.
 Listen here.
 
How To Manage a Negative Yelp Review
by Lauren Quick
Premiere Orlando 2017 featured a wide range of classes on Saturday, June 3. Stylists and salon owners could learn about hands-on skills like cut, color and style, but there was also business-minded education aimed at increasing clientele and optimizing time and resources. Matthew Wiggins, brand consultant for marketing firm Social Beautify, presented Digital Marketing Made Beautiful to standing-room-only class at Premiere Orlando 2017. One particularly engaging portion of the class covered reviewing platform Yelp, the importance of it to a salon business and how to manage negative reviews. Read more here.
 

Thank you,
Eric Fisher

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Wednesday, 31 May 2017 00:00

10 Things to Know About Prosper U

10 Things to Know

10 Reasons

The Buzz
Shuler Testimonial

Student Testimonial 1

Student Testimonial 2

Taylor Andrews 2
Thank you,
Eric Fisher

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Monday, 29 May 2017 00:00

This can help you build your business

Word of mouth marketing is the best marketing you can have PERIOD. Nothing is more authentic than having someone telling someone else positive things about you and your school.HAPPY STUDENTS and CLIENTS are a great advertisement BUT being nice and doing good work just isn't enough. You have to give the clients at large something to talk about. The whole idea is to get more students and clients and grow your business. Today, I'm giving you four ways you can build your business with events. These are things we do at the Eric Fisher Salons and Eric Fisher Academy.

Build Your Business with Events 1
Build Your Business with Events 2.1


Give people something to talk about.
Get involved and give to your community. There's nothing better for your business than getting out in front of people. Talk about hair, makeup or the latest skin care technique at events, do makeovers and help out with large groups. Participate in events, donate to charities, sponsor events and speak in public venues - this will help you build the biggest, best business you can imagine.

Thank you,
Eric Fisher

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Enjoy today's collection of articles from around the web!

Strategy

5 Tips for Going Live on Social Media
by JJ Ramberg
Live video streaming is now offered on so many social platforms. It’s an easy way to give your customers a real-time look into your world on Facebook, Twitter or Instagram. Here are five tips for effectively going live on social from Entrepreneur.com. Watch here.

Donald Miller on Branding Your Story
by Entreleadership Podcast

When it comes to talking about their companies, most small business owners don't know where to start - until now. We're talking with best-selling author Donald Miller about why you need to tell your company's story and how to do it well so that you can effectively spread your message.
Listen here.

Nails are Back Webinar
by American Association of Cosmetology Schools

Enhance your program with new skills that will take your students to a new level of client care, one more fitting current clientele. Train your technicians to work safely with three groups of clients who formerly were told to or desired to avoid nail salons: the fragile elderly who were directed not to go to nail salons; the fearful consumer whom the media scared away from nail technicians; and the chronically ill client who required special care due to chronic conditions, such as diabetes. You will be taught how to refer to and receive referrals from physicians and podiatrists who hold a new respect for your technicians. Taught how to take these skills to a welcoming public and an interested medical community, the technicians will expand their clientele and their job market while dramatically increasing respect for themselves, the school that trained them, and the nail industry. Register here.

 Business

How to Create A Snapchat Geofilter for Your Event
by Kristi Hines
Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business. Read more here.

2017 Key to Small Business Social Media Marketing
by Gary Vaynerchuck
Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. As we wrap up 2016, I’ve been reviewing my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content. Over the past year, I got really serious about putting out content on YouTube, Facebook, Snapchat, and, most recently, Instagram as they introduced new platform features. Read more here.

10 Ways to Grow Your School's Social Media Presence & Attract More Students Webinar
by Prosper U
Did you know teens spend up to 9 hours a day on social media? You NEED to have a presence on social media to grow your school. Social media is a great tool to build your brand, get people talking about you – in a POSITIVE way and to give your followers an inside look of your school. The whole idea with social media is to attract more students, get more clients and grow your business. Happy students and clients are a great advertisement, but being nice and doing great work just isn't enough. You have to give them something to talk about. Word of mouth marketing is the best marketing you can have, period! Nothing is more authentic than having someone telling someone else positive things about you. Social media is the best way to get people talking about you. Join Eric Fisher and his marketing team as they share 10 Tips to Build Your Social Media Presence and Attract More Students. Watch here.

Culture 1

The Top 10 Books Every Leader Must Read
by AJ Agrawal
Were you to ask any great leader in the world for his or her secret to success, the answer would be simple: listening. That's because the best leaders aren't necessarily the best at speaking, in order to dictate, but rather listening, to understand. Yes, being a leader requires a large drive to learn, which is why I've compiled a list of some of the best books on leadership. Read more here.

The Podcast with Gordon Miller: Episode 10 Vivienne MacKinder
by American Salon Stories Podcast
The founder of HairDesignerTV.com, Vivienne Mackinder is one of the most innovative and recognized artists in the world today. An influential editorial stylist, platform artist and educator, she is also the producer/director of the groundbreaking documentary series “I’m Not Just a Hairdresser”.  A five time winner of the North American Hair Styling Awards (NAHA) and the recipient of NAHA’s Lifetime Achievement Award, Vivienne shares a wealth of information and insights into building and sustaining success as well as some inspiring stories from her legendary career. Listen here.

The Bob (the little black dress of haircuts)
by The House of Pop
We call the Bob "the little black dress of haircuts" because it's a cut that fits everyone and goes with everything. That is why its a true classic. Watch here.

Thank you,
Eric Fisher

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Tuesday, 09 May 2017 00:00

Do you want to be the best?

Be different Help You Part 2
Quote Part 3
numbers Options
Thousands of Students
In Action

Check out these Student Testimonials here and here!

Thank you,
Eric Fisher

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