Inspiration

Monday, 03 September 2018 00:00

Inspiration from around the web [34th edition]

strategy culture business

Enjoy today's collection of articles from around the web!

Social Marketers Still Aren't Giving the People What They Want
by Ad Week
What brands believe consumers want from them on social media doesn’t quite line up with what consumers actually want from them on social media, according to the Sprout Social Index 2018, a new study from social media management tool Sprout Social. The company asked more than 2,000 social marketers about their approach to “structure, goals and content,” and it then cross-referenced their answers against input from consumers. Read more here.

How to Create a Facebook Location Page
by Amy Hayward

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. Read more here.

More Than One: Using Multiple Video Platforms to Monetize Content
by Glen Stansberry 
YouTube is almost synonymous with video. When we think of watching a video online, there's a good chance that the mind goes straight to the platform. According to YouTube, "almost one-third of the internet"—more than a billion users—uses the video streaming service. While YouTube is a great place to start with video marketing, there are many other platforms out there for publishing video to help your business monetize content. If you've invested time and resources into making a video for YouTube, you might as well spend a bit more time and effort and make the video play for multiple platforms as well. Read more here.

T Gordon Salon Talk with Bennie Pollard
by Tony Gordon

Bennie Pollard from Louisville, Kentucky he is a 6 time nominated NAHA entrant and 2 time winner. He has had a wide ranging career: salons, photoshoots, fashion shows, consulting, distribution, and product manufacturing. Bennie gives advice on NAHA and how to get started in photoshoots. He talks about how to really find the right photographer and the make-up artists. What to look for during the shoot. How to behave and find your dynamic while doing the shoot. How do you budget for a shoot? He goes thru all of this in this talk. Watch the video here or listen to the podcast here.

Why Video Series are the Next Big Thing in Video Marketing
by Maham S. Chappal
Joe Pulizzi said, "Build your audience over time. Don't do one video... do a series. Building a loyal audience takes time, so treat your video like an ongoing story playing out and build your audience over time.” There’s a reason why. A viewer in Antarctica watched a whole season of Shameless in less than 24 hours. Netflix subscribers spend over 140 million hours watching Netflix per day. The average viewer binge-watches around 2 hours per day when they are intent on completing one season of a series. American Vandal. 13 Reasons Why. GOT. Shameless. Big Bang Theory. We’ve been watching a LOT of Netflix. And savvy marketers are taking advantage of this. They’re putting on their TV exec hats and creating emotionally charged video series to connect and entertain with their audience. Read more here.


Prosper U PRO Blog
by Eric Fisher
We just launched our Prosper U PRO blog! This industry-led blog is jam-packed with tips, techniques and business advice for you and your students. This month, we featured a cool shag haircut video and an interview with Carole Soueidan with Make-up Designory. Check it out here.

Thank you,
Eric Fisher

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Friday, 15 June 2018 00:00

Spotlight Worthy: Daddy/Daughter Date

BEST PRACTICE 1

MINI EVENT: Daddy/Daughter Date
Our LiveLAB, Eric Fisher Academy, hosted a mini event called the Daddy/Daughter Date. The event was held on a Sunday from 1pm - 3pm. At the event, dads were paired with two students. One student taught the dad how to execute the style they requested to learn, while the other student gave the daughter a pedicure or a mini make-up application. The mini event included a photo booth, goodie bags and refreshments.

THE DETAILS
Calling all dads! Would you like to learn how to execute perfect ponytails, beautiful ballet buns or pretty braids for your daughter? In this hands-on workshop, our future professionals will show you how! While you style, your daughter can relax with a pedicure or mini make-up application. Click here to the event details on the EFA Facebook page.

THE RESULTS
A fun event that booked up in a day! There was such a high demand that Eric Fisher Academy had to open up more spots.

We hope this best business practice will help you grow your school. If you are interested in learning more best practices and becoming a Prosper U school, join us for a VIP Visit at our LiveLAB, Eric Fisher Academy. Contact us today at 316.425.5245.

Thank you,
Eric Fisher

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Enjoy today's collection of articles from around the web!

 

strategy culture business

 

The 15 Best Video Editing Apps for 2018
by Sophia Bernazzani

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. Read more here.

The Leadership Book Every Executive Must Read "Team of Teams"
by Shafqat Islam

NewsCred CEO and Co-founder Shafqat Islam on the leadership book every executive needs to read. I make every member of my executive team read “Team of Teams: New Rules of Engagement for a Complex World,” by retired U.S. Army General Stanley McChrystal. I also encourage managers of all levels at NewsCred to read the book as it had a profound impact on me as a leader. Read more here.

7 Steps to Building a Successful Twitter Chat
by JoHanna Rothseid
Content marketing can take many shapes and sizes. But no matter the delivery format or channel, the underlying principle is always the same: offering high-quality content that provides value to both your audience and your company. Twitter chats are an often-overlooked content marketing tactic that hits on this core ideal. A successful Twitter chat can help you engage influencers in your space, build authentic, one-on-one connections with your audience, and drive traffic and lead generation. Read more here.

Boosting Employee Productivity When The Summer Slump Hits
by Julie Bowden Davis

Summer days can lead to a distracted workforce. But these business leaders share how they encourage employee productivity at this time of year. Remember the rush of freedom you felt as a kid when school let out for summer? Your employees are likely to feel that same rush when the days lengthen and get warmer. Unfortunately, that summer itch can negatively affect employee productivity. Read more here.

Podcast: Five Myths About Creative People
by Todd Henry

There are several myths that exist about highly creative people, and they can seriously affect how teams are led, how client interactions happen, and how we collaborate with one another. If you believe any of these five myths, it can create chronic issues on your team. And, if you are perpetuating any of them, it can seriously curb your effectiveness as a creative pro. Listen here.

Podcast: How to Use Social Media in a Dynamic, Irresistible Way
Interview with Branden Harvey

If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in. Listen here.  

Thank you,

Eric Fisher

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Thursday, 17 May 2018 00:00

Spotlight Worthy: Product Promos

Product Promos 1

Increase your retail revenue with product promotions.
Our LiveLAB, Eric Fisher Academy offers product promotions to help increase retail sales. The promotions are included in the monthly newsletter and signage is used to promote the offers in the retail area.

3 STEPS TO SELL RETAIL
1. Have your students talk about the products while they use them.
2. At the end of the appointment, have the student walk their client to the retail area, take the three main products that they talked about during the service and put them at the front desk.
3. Have your students use the script: “Taylor, these are the products I used on you today. In my professional opinion, these are the best products for you.”

TELL DON"T SELL
Retail is the most profitable part of our business. It is 6x more profitable than services.To make retail work for your school, don’t SELL the products, teach your students to TELL about the retail products. Product promotions are a great way to get your students talking about the products you sell.

THE RESULTS
Eric Fisher Academy’s total retail dollar average is $36,000 a month and their product per client average is $20.61.

We hope this best business practice will help you grow your school. If you are interested in learning more best practices and becoming a Prosper U school, join us for a VIP Visit at our LiveLAB - Eric Fisher Academy. Contact us today at 316.425.5245.

Thank you,
Eric Fisher

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strategy culture business

 

Enjoy today's collection of articles from around the web!

Your Google Rank Doesn't Matter Anymore
by Matthew Howells - Barby

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. Read more here.

How Enterprise Companies Generate Video Success on Snapchat
by Phillip Paquette
If you’re looking to run a test campaign on Snapchat or perhaps step up your budget there, Snapchat has made a few important strides to make allocating your marketing budget clearer.They now have a self-service ad platform. Snapchat also partnered with multiple companies including Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics to give marketers further insights like return on ad spend. Data so far indicates for every dollar spent restaurants saw over a 10x return. So if you are already using those partners or looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there. Read more here.

Strategizing Your Salon's Social Media
by Jim Bower
Does your salon take full advantage of social media and its potential reach? It’s free, after all, and is a great way to connect with your customer base. Surprisingly, few salons take full advantage of the social media platform. Many have a website or a profile on review sites, yet their social media presence remains scattered at best. Or they opt to post mostly to one channel because of convenience or personal preference. Read more here.

13 Free Personality Test You Can Take Online Today
by Caroline Forsey
Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Read more here.

The Best Advice to Anyone About to Start Their First Job
by Gary Vaynerchuk
Listen, many of you reading this are just leaving school, getting ready to graduate, have just entered or are preparing to enter your first big job. You may be working at a big media company like VaynerMedia or a small startup with a lot less employees. Either way, I’ve got some advice to help you navigate this transition. I know it feels like “the world is watching” and your parents, friends, teachers, classmates and colleagues are “setting expectations” for what it looks like to succeed. From the hundreds, if not thousands of interactions I’ve have with individuals that are 16-25 in the exact same position, here’s what I have historically seen people get caught up with and where I think I can help. Read more here.

New Time, New Place for the North American Hairstyling Awards
by Anne Moratto

The North American Hairstyling Awards (NAHA) are the most prestigious photographic beauty competition in North America. Produced by the Professional Beauty Association, NAHA is celebrating its 30th year of honoring talented and creative artists across 15 categories. The next NAHA celebration will be in Las Vegas, on July 29, 2018, at the Mandalay Resort and Casino. Then, six months later, another NAHA will launch at a new time, in a new place. NAHA is moving to Long Beach, CA, and will be held during the International Salon and Spa Expo (ISSE), on January 26, 2019. Read more here.  

Thank you,
Eric Fisher

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strategy culture business

Enjoy today's collection of articles from around the web!

Show Off Your Best Marketing Pieces through the STAMP Competition
by Salon Today

Did you compose a salon post last year that went viral? Revamp your website and drew a new crowd? Designed a new service menu that boosted sales? Or, created a campaign that made multiple impressions on your clientele? Applications are now live for STAMP, Salon Today’s Annual Marketing Program. The competition gathers and celebrates the best marketing and promotional ideas in the professional beauty industry and showcases them Show and Tell-style in Salon Today’s September-October issue. Get all the detalis here.

Brendon Burchard: The World's Most Successful People Have 6 Surprising Habits In Common
by Marie Forleo
If you spend enough time reading books and listening to audios about finding the key to success — it’s inevitable that you’ll stumble upon contradicting advice. Of course, there’s not one right formula or approach to be successful. Different success methods work for different people. (Different methods also work for the same person at different stages of life.) But I always pay a bit more attention when a ‘key to success’ hypothesis is backed up by academic research. That’s why I was thrilled when my buddy Brendon Burchard told me about the high performance study he was doing for his latest book. Watch the video here.

These Emojis Can Increase Click-Through Rates According to New Data
by Daria Marmer
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable. Read more here.

What It Takes to be a Great Leader
by Roselinde Torres
The world is full of leadership programs, but the best way to learn how to lead might be right under your nose. In this clear, candid talk, Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future. Watch the TED TALK here.

The 20 Best Customer Service Books You Need to Read
by Sophia Bernazzani
You've probably heard one of the more famous -isms in the world before: "The customer is always right." But you probably also know that "the customer is always right," isn't the only key to making customers so happy they stick around. There are a variety of other philosophies, strategies, and tools customer-facing professionals and teams can use to turn customers into loyal promoters and advocates. Read more here.

The Coaching Habit Revisited (with Michael Bungay Stanier)
by Todd Henry

When you think of the word “coach”, what image comes to mind? Someone standing on the sideline barking orders at everyone? The master strategist standing in an empty room with a whiteboard full of plans? How about this one: the great listener? On today’s show, Michael Bungay Stanier returns to share additional insights from his international smash hit book The Coaching Habit. We talk about misunderstandings people often have about coaching, and how we can coach our peers and even our managers to help them unleash their best work every day. Listen to the podcast here.  

Thank you,
Eric Fisher

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strategy culture business

Enjoy this collection of articles from around the web!

Becoming the Best Version of You
by Tim Ferriss

This is a special episode of The Tim Ferriss Show. The audio is from a live conversation with not one, not two, but three guests: Josh Waitzkin, Ramit Sethi, and Adam Robinson. Listen to the podcast here.

Instagram Strategies for 2018: Social Media Content Marketing
by Anastasia Dyakovskaya
In the ever-evolving social media landscape, Instagram continues to be a platform with incredible business potential for brands. While Facebook’s recent changes have made it even harder for companies to appear in the News Feed without investing serious funds, Instagram (which Facebook owns) offers an appealing alternative. With features like Stories, new ad options for brands, and its visual nature, Instagram is a great fit for content marketing. Read more here.

8 Things You Can Do Tonight to Help Make Tomorrow More Productive
by John Boitnott
Nobody sets out to have an unproductive day. Despite your best intentions, though, it can seem impossible to get things done, especially with constant distractions like email notifications and last-minute meetings. But there are things you can do to give yourself an advantage once tomorrow begins. The key is to prepare the night before, taking steps to give yourself the best head start possible tomorrow. Read more here.

Instagram Adds Hashtag and Profile Links in Bio
by Grace Duffy
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Video, Instagram adding hashtags and profile links with Jenn Herman, LinkedIn creative video tools, and other breaking social media marketing news of the week! Watch the Social Media Marketing Talk Show here.

12 Customer Service Interview Questions and Answers
by Ryan Farley

Creating a customer-centric, high performing customer service organization always starts with hiring great people. No matter how finely tuned your processes are, how good your data is, or how well you've set up your canned responses, hiring the wrong team members will make your customer experience suffer -- and fast. Read more here.

Licensed to Create Education Scholarship for Cosmetology Students
by Beauty Changes Lives

The Beauty Changes Lives | CosmoProf | Licensed to Create Education Scholarship Program provides an opportunity for prospective and newer students enrolled in a cosmetology program to win $5000 to help offset the cost of tuition. Get all the details here.  

Thank you,
Eric Fisher

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strategy culture business

 

Enjoy this collection of articles from around the web!

Top Social Media Trends of 2018 + What They Mean for Content Marketers
by Angela Shakeri

An effective content marketing strategy must include a social media distribution plan. Social media allows brands to tell stories and connect with customers on a deeper and more intimate level. In addition, brands can use social media to regularly engage users and drive them to their content hubs, or toward higher-value actions, like visiting a product page, downloading a gated asset, or purchasing an item. Still, it can be a challenge for content marketers to align their content strategies with social media trends, as they’re constantly evolving. As marketers race to use the latest features, they often turn to promotional strategies, rather than storytelling. Read more here.

How to Make Your Customers' Brains Light Up, According to Science
by Joe Lazauskas

Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. Read more here.

What Two Drastically Different Leaders Taught Me About Building Trust
by Shane Snow
I recently interviewed two leaders who have each influenced hundreds of millions of people. Over the course of two days, I spoke to Evernote CEO and former Google[x] executive Chris O’Neill, and General Stanley McChrystal, founder of McChrystal Group and the commander of U.S. Forces in the Middle East under Bush and Obama. O’Neill and McChrystal are known for getting the best out of people. What struck me about these two interviews was that both men, despite different personalities and backgrounds, said something remarkably similar when I asked them about leadership in today’s complex world. Read more here.

4 Ways Facebook's News Feed Changes Are Being Felt
by Ad Age
For the past month, Facebook has been open about how it is messing with its secret formula to create a better environment for people – one that is less harmful to people’s psyches. On Wednesday, Facebook executives Mark Zuckerberg and Sheryl Sandberg shed new light on how changes to its News Feed are impacting the time people spend with the social network, and what they think that means for its future. Read more here.

Is Being A Hairstylist a Low-Stress Job?
by Alison Alhamad

Depending on your clientele, salon culture and overall job satisfaction, adjectives used to describe your job as a hairstylist typically fall into the positive category—after all, you’re surrounded by mostly passionate, creative people, right? But would you agree that being a hairstylist is one of the least stressful jobs out there? Read more here.

Arnold Miller Find-A-Way Cosmetology Scholarship
by Beauty Changes Lives

The Arnold M. Miller “Findaway” Scholarship: There was only one Arnie and there’s only one very special Cosmetology Student who exemplifies the “Find-a-way” Attitude and the Entrepreneurial Spirit of Matrix Co-Founder Arnold Miller. This unique Scholarship rewards that special student. Scholarship: One (1) Full Beauty School tuition up to $25,000 per Year. Get all the details here.

Thank you,
Eric Fisher
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