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Enjoy today's collection of articles from around the web!

Your Google Rank Doesn't Matter Anymore
by Matthew Howells - Barby

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. Read more here.

How Enterprise Companies Generate Video Success on Snapchat
by Phillip Paquette
If you’re looking to run a test campaign on Snapchat or perhaps step up your budget there, Snapchat has made a few important strides to make allocating your marketing budget clearer.They now have a self-service ad platform. Snapchat also partnered with multiple companies including Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics to give marketers further insights like return on ad spend. Data so far indicates for every dollar spent restaurants saw over a 10x return. So if you are already using those partners or looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there. Read more here.

Strategizing Your Salon's Social Media
by Jim Bower
Does your salon take full advantage of social media and its potential reach? It’s free, after all, and is a great way to connect with your customer base. Surprisingly, few salons take full advantage of the social media platform. Many have a website or a profile on review sites, yet their social media presence remains scattered at best. Or they opt to post mostly to one channel because of convenience or personal preference. Read more here.

13 Free Personality Test You Can Take Online Today
by Caroline Forsey
Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Read more here.

The Best Advice to Anyone About to Start Their First Job
by Gary Vaynerchuk
Listen, many of you reading this are just leaving school, getting ready to graduate, have just entered or are preparing to enter your first big job. You may be working at a big media company like VaynerMedia or a small startup with a lot less employees. Either way, I’ve got some advice to help you navigate this transition. I know it feels like “the world is watching” and your parents, friends, teachers, classmates and colleagues are “setting expectations” for what it looks like to succeed. From the hundreds, if not thousands of interactions I’ve have with individuals that are 16-25 in the exact same position, here’s what I have historically seen people get caught up with and where I think I can help. Read more here.

New Time, New Place for the North American Hairstyling Awards
by Anne Moratto

The North American Hairstyling Awards (NAHA) are the most prestigious photographic beauty competition in North America. Produced by the Professional Beauty Association, NAHA is celebrating its 30th year of honoring talented and creative artists across 15 categories. The next NAHA celebration will be in Las Vegas, on July 29, 2018, at the Mandalay Resort and Casino. Then, six months later, another NAHA will launch at a new time, in a new place. NAHA is moving to Long Beach, CA, and will be held during the International Salon and Spa Expo (ISSE), on January 26, 2019. Read more here.  

Thank you,
Eric Fisher

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Published in Inspiration
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