Enjoy today's collection of articles from around the web!

 

strategy culture business

 

The 15 Best Video Editing Apps for 2018
by Sophia Bernazzani

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. Read more here.

The Leadership Book Every Executive Must Read "Team of Teams"
by Shafqat Islam

NewsCred CEO and Co-founder Shafqat Islam on the leadership book every executive needs to read. I make every member of my executive team read “Team of Teams: New Rules of Engagement for a Complex World,” by retired U.S. Army General Stanley McChrystal. I also encourage managers of all levels at NewsCred to read the book as it had a profound impact on me as a leader. Read more here.

7 Steps to Building a Successful Twitter Chat
by JoHanna Rothseid
Content marketing can take many shapes and sizes. But no matter the delivery format or channel, the underlying principle is always the same: offering high-quality content that provides value to both your audience and your company. Twitter chats are an often-overlooked content marketing tactic that hits on this core ideal. A successful Twitter chat can help you engage influencers in your space, build authentic, one-on-one connections with your audience, and drive traffic and lead generation. Read more here.

Boosting Employee Productivity When The Summer Slump Hits
by Julie Bowden Davis

Summer days can lead to a distracted workforce. But these business leaders share how they encourage employee productivity at this time of year. Remember the rush of freedom you felt as a kid when school let out for summer? Your employees are likely to feel that same rush when the days lengthen and get warmer. Unfortunately, that summer itch can negatively affect employee productivity. Read more here.

Podcast: Five Myths About Creative People
by Todd Henry

There are several myths that exist about highly creative people, and they can seriously affect how teams are led, how client interactions happen, and how we collaborate with one another. If you believe any of these five myths, it can create chronic issues on your team. And, if you are perpetuating any of them, it can seriously curb your effectiveness as a creative pro. Listen here.

Podcast: How to Use Social Media in a Dynamic, Irresistible Way
Interview with Branden Harvey

If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in. Listen here.  

Thank you,

Eric Fisher

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Published in Inspiration

strategy culture business

 

Enjoy today's collection of articles from around the web!

Your Google Rank Doesn't Matter Anymore
by Matthew Howells - Barby

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. Read more here.

How Enterprise Companies Generate Video Success on Snapchat
by Phillip Paquette
If you’re looking to run a test campaign on Snapchat or perhaps step up your budget there, Snapchat has made a few important strides to make allocating your marketing budget clearer.They now have a self-service ad platform. Snapchat also partnered with multiple companies including Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics to give marketers further insights like return on ad spend. Data so far indicates for every dollar spent restaurants saw over a 10x return. So if you are already using those partners or looking to reach a younger demo in the United States, it may be time to finally jump into Snapchat. Here are a few ways enterprise companies are creating success there. Read more here.

Strategizing Your Salon's Social Media
by Jim Bower
Does your salon take full advantage of social media and its potential reach? It’s free, after all, and is a great way to connect with your customer base. Surprisingly, few salons take full advantage of the social media platform. Many have a website or a profile on review sites, yet their social media presence remains scattered at best. Or they opt to post mostly to one channel because of convenience or personal preference. Read more here.

13 Free Personality Test You Can Take Online Today
by Caroline Forsey
Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own. Read more here.

The Best Advice to Anyone About to Start Their First Job
by Gary Vaynerchuk
Listen, many of you reading this are just leaving school, getting ready to graduate, have just entered or are preparing to enter your first big job. You may be working at a big media company like VaynerMedia or a small startup with a lot less employees. Either way, I’ve got some advice to help you navigate this transition. I know it feels like “the world is watching” and your parents, friends, teachers, classmates and colleagues are “setting expectations” for what it looks like to succeed. From the hundreds, if not thousands of interactions I’ve have with individuals that are 16-25 in the exact same position, here’s what I have historically seen people get caught up with and where I think I can help. Read more here.

New Time, New Place for the North American Hairstyling Awards
by Anne Moratto

The North American Hairstyling Awards (NAHA) are the most prestigious photographic beauty competition in North America. Produced by the Professional Beauty Association, NAHA is celebrating its 30th year of honoring talented and creative artists across 15 categories. The next NAHA celebration will be in Las Vegas, on July 29, 2018, at the Mandalay Resort and Casino. Then, six months later, another NAHA will launch at a new time, in a new place. NAHA is moving to Long Beach, CA, and will be held during the International Salon and Spa Expo (ISSE), on January 26, 2019. Read more here.  

Thank you,
Eric Fisher

10294438 735814146450031 5352139519071842816 n

Published in Inspiration

strategy culture business

Enjoy today's collection of articles from around the web!

HOW TO HANDLE CUSTOMER COMPLAINTS
by Shari Harley

No one likes to hear people complain, especially people who go on, and on, and on. But there is a reason people complain for longer than may seem necessary. For the most part, the people who sound like a broken record don’t feel heard. And when people don’t feel heard, they repeat themselves, again, and again, and again. Read more here.

LESSONS FROM 5 BRILLIANT SOCIAL MEDIA AD CAMPAIGNS
by David Harrington

The social media landscape is constantly evolving for brands. While Facebook and Twitter remain cornerstones of many people’s social media routines, platforms like Instagram, Snapchat, and Periscope are gaining more and more traction. What that means is that it’s getting increasingly difficult for brands and businesses to cut through the noise of social media to engage consumers in a meaningful way. Still, marketing teams are managing to do just that, creating smart and savvy social media ads that get buzz going around their brands. Here are five recent and brilliant social media ad campaigns from major brands, and what any business can learn from them. Read more here.
 
DON'T FREAK OUT, BUT FACEBOOK ADDED A NEW KIND OF FEED
by Amanda Zantal-Wiener
 When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic. For example, you may have recently heard some speculation around the channel's recent "Explore Feed" rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they already follow. Hence, the name -- it allows users to "explore" new content, without leaving Facebook. That, of course, is likely Facebook's main motivator here, and aligns with its growing efforts and modifications that encourage marketers to create content exclusively for this particular channel, rather than linking to content that requires users to navigate elsewhere.  But here's our take on the matter: It's definitely not cause for panic. In fact, it could actually help your brand. Read more here.

MY SECRET WEAPON FOR LEADING A HAPPY TEAM
by Marie Forleo
Over the years I’ve gone from being a one-woman shop to now leading a virtual and growing team of star players. We’re all sprinkled across time zones and spend at least 80% of our time working independently. Every day I take time to appreciate the beautiful souls I get to work with and I’m constantly looking for ways to improve our company’s culture. Why?
Watch the video here.  

TOP 10 INSTAGRAM UPDATES YOU NEED TO KNOW
OCT 2017 EDITION
by Ana Gotter

It’s official. It’s a big month for updates, and Instagram did not disappoint. Instagram has rolled out some great new features to improve the on-site experience for both marketers and users alike. Read more here.
 
DECONSTRUCTING NAHA FEATURING CHARLIE PRICE
A 3-PART SERIES

by Professional Business Association

Join Charlie Price, 24 time NAHA Nominee and 2-time North American Hairstylist of the Year Winner, as he deconstructs his personal NAHA strategy and shares his winning techniques. During the Professional Beauty Association's 3-part web series, Charlie and his team reveal the creative process behind NAHA dominance; from initial concepting to final retouching to judging. That's right; attendees will join Charlie as his collection is judged by celebrity NAHA judges LIVE in the final webinar. This series is a "must watch" for anyone who wants an inside look at the creation of a stunning photographic collection created to the industry's highest standards. Watch here.      

Thank you,
Eric Fisher   
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Published in Inspiration
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