In our best practice series, we share tips that have helped our LiveLAB, Eric Fisher Academy be successful. EFA, founded by Eric Fisher, is one of the leading cosmetology schools in the country with one of the busiest clinic floors. Our hope is by sharing these best practices, you get ideas that will help you grow your cosmetology school.
MONTHLY CLINIC FLOOR PACKAGES
Want to increase your average ticket and total services? Try offering Monthly Packages for services on your clinic floor. The packages help incentivize guests to come in because they are receiving a discount on already discounted services. We suggest offering a package for each of the programs you teach at your school.
Some examples of monthly packages you can offer are:
– Women’s Shampoo, Haircut and Style with any hair color service and receive a free Aquage Beyond Body Sealing Spray
– Winter Skin Saver Facial
– Decollete Treatment
– High-Frequency Treatment
Only $45 (Regular price $53, save $8)
– Men’s Haircut
– Hot Lather Shave
Only $30 (Regular price $39, save $9)
– Shellac Manicure
– Shellac Pedicure
– Marine Cooling Foot Mask
Only $40 (Regular price $51, save $11)
– Signature Massage
– Foot Scrub
– Hot Oil Scalp Massage
Only $45 (Regular price $58, save $13)
You can promote the packages in your monthly email newsletter, on your website, and with flyers throughout your school. Get Guest Services to promote the packages when guests call to schedule their appointments. Give it a try! Start offering Monthly Clinic Floor Packages and watch your clinic floor numbers grow.
You can check out more best practices here.