THE STANDARD

an inspiration vault for beauty pros​

Young Asian woman in a blue t-shirt smiles at herself in the mirror with her left-arm extended out so her hand is touching the mirrored version of her hand. She just finished saying mindful morning mantras.
Best Practices

Mindful Morning Mantras

I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you

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Trish Dool hair collection editorial shoot.
My Path to Success

A Conversation with Trish Dool

“If it was about winning, I would’ve given up a long time ago…”   We had the pleasure of conversing with Trish Dool, the Creative

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Black barber laughing with a client who is sitting in their chair. They are having a great conversation.
Best Practices

Perfect the Art of Conversation

In the beauty business, perfecting the art of conversation is vital to your success. Communication is an essential part of building a relationship with your

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