THE STANDARD

an inspiration vault for beauty pros​

Best Practices

Intentional Goal Setting

We all have good intentions at the beginning of each year. We set goals and make big plans. But a few months or even a

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Best Practices

Create Raving Fans

How do you turn loyal guests into raving fans? While we’d like to think all our guests are loyal to us and would never dream

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Young Asian woman in a blue t-shirt smiles at herself in the mirror with her left-arm extended out so her hand is touching the mirrored version of her hand. She just finished saying mindful morning mantras.
Best Practices

Mindful Morning Mantras

I believe that it is important to share the best of what I have learned with others. By doing so, I hope to provide you

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