THE STANDARD

an inspiration vault for beauty pros​

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START YOUR ENGINES | FAST TRACK

 In this ever-changing industry, it’s essential to continuously be on the cutting edge of technical and business skills. We’ve been working hard since 2022 on

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Best Practices

Intentional Goal Setting

We all have good intentions at the beginning of each year. We set goals and make big plans. But a few months or even a

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Best Practices

Create Raving Fans

How do you turn loyal guests into raving fans? While we’d like to think all our guests are loyal to us and would never dream

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