THE STANDARD

an inspiration vault for beauty, barber, and wellness pros

Intentional Goal Setting

We all have good intentions at the beginning of each year. We set goals and make big plans. But a few months or even a few weeks in, we lose momentum, and those goals fall aside. We’ve all been there. Goals don’t have to be a struggle. We’ve developed a great strategy to help you reach your goals. Our founder, Eric Fisher, has personally used this goal-setting method throughout his career. It works! To achieve success, you have to set goals. Goals are the road maps that get you where you want to go. With the right mindset and a good plan, you can achieve your goals. Let’s dive into this more.

 

WHY YOU SHOULD SET GOALS

 

It’s easy to look around and find successful people you want to be like. You might be jealous that they’re making it, and you’re not yet. Don’t let this get you down. Don’t be a victim of Imposter Syndrome. You can do it too! Don’t compare anyone’s journey to your own. Only you can define success for yourself. And you can’t compare someone’s middle to your beginning. The hardest part is getting started, but you’ll begin to get wins once you do. These wins will motivate you to keep going.

Here’s something you don’t always see on social media – those super successful people you like to follow are putting forth a lot of effort to get their results. You just aren’t seeing that side. They started at the beginning too. These individuals aren’t the smartest or the most talented – they’re the people who set goals and work hard to achieve those goals. They have grit. They’ve defined the result and know working hard now will pay off later. They’re goal-oriented, and they get things done. They have a sense of purpose. You know what? You can, too! Take those things that are making you jealous and create goals so you can achieve them, too.

A Harvard Business Study found that

  • 83% of the population does not have goals.
  • 14% have a plan in mind but are unwritten goals.
  • 3% have goals written down.

 

The study went on to find that the 14% who have a plan in mind are ten times more successful than those without goals. The 3% with written goals are three times more successful than the 14% with unwritten goals.”

 

HOW TO SET GOALS

 

When setting goals, you should start with the answer. Begin with what you want to do, where you want to go, and how much money you want to make. Paint a bigger picture for yourself. Only you know what your next level looks like. Some goals will be easy to achieve, while others will be tough. Figure out what your goals mean to you. Will they help you have a better lifestyle? Increase your self-fulfillment? Lead to greater happiness? Heighten your self-confidence and self-esteem? Define what you are trying to achieve.

Here are four things your goals should include:
1. The goal must be specific.
2. It must be measurable.
3. It needs to include a deadline.
4. It must be achievable and realistic.


As a beauty professional, here are some ideas of goals you can set:
– Double your average ticket.
– Book ahead two months in advance.
– Sell retail to 100% of your clients.
– Practice your craft for 30 minutes every day.
– Read one book per month.
– Work out every day.
– Increase your sales by 100%.
– Pre-book 100% of your clients.

After you’ve figured out what you want your goals to be, you can do nothing, you can do a little, or you can do a lot. Where you put your focus is where you get results. The more effort you put in, the better your chances are of successfully reaching your goals. If you want to be on top of your game and like the people you follow, you have to put forth the effort. Your goals should give you a sense of purpose. They should excite and motivate you.

 

THE CHALLENGE

Create a goal for yourself that is meaningful, measurable, and clearly defined. Let someone close to you know what you’re working towards so you have someone to hold you accountable. Track your progress to show your growth.

 

For other great business tips, click here. Stay up to date with us; follow us on Instagram.

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