Friday, 16 February 2018 00:00

Strategy - Culture - Business: Inspiration from around the web [29th Edition]

strategy culture business


Enjoy this collection of articles from around the web!

Top Social Media Trends of 2018 + What They Mean for Content Marketers
by Angela Shakeri

An effective content marketing strategy must include a social media distribution plan. Social media allows brands to tell stories and connect with customers on a deeper and more intimate level. In addition, brands can use social media to regularly engage users and drive them to their content hubs, or toward higher-value actions, like visiting a product page, downloading a gated asset, or purchasing an item. Still, it can be a challenge for content marketers to align their content strategies with social media trends, as they’re constantly evolving. As marketers race to use the latest features, they often turn to promotional strategies, rather than storytelling. Read more here.

How to Make Your Customers' Brains Light Up, According to Science
by Joe Lazauskas

Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. Read more here.

What Two Drastically Different Leaders Taught Me About Building Trust
by Shane Snow
I recently interviewed two leaders who have each influenced hundreds of millions of people. Over the course of two days, I spoke to Evernote CEO and former Google[x] executive Chris O’Neill, and General Stanley McChrystal, founder of McChrystal Group and the commander of U.S. Forces in the Middle East under Bush and Obama. O’Neill and McChrystal are known for getting the best out of people. What struck me about these two interviews was that both men, despite different personalities and backgrounds, said something remarkably similar when I asked them about leadership in today’s complex world. Read more here.

4 Ways Facebook's News Feed Changes Are Being Felt
by Ad Age
For the past month, Facebook has been open about how it is messing with its secret formula to create a better environment for people – one that is less harmful to people’s psyches. On Wednesday, Facebook executives Mark Zuckerberg and Sheryl Sandberg shed new light on how changes to its News Feed are impacting the time people spend with the social network, and what they think that means for its future. Read more here.

Is Being A Hairstylist a Low-Stress Job?
by Alison Alhamad

Depending on your clientele, salon culture and overall job satisfaction, adjectives used to describe your job as a hairstylist typically fall into the positive category—after all, you’re surrounded by mostly passionate, creative people, right? But would you agree that being a hairstylist is one of the least stressful jobs out there? Read more here.

Arnold Miller Find-A-Way Cosmetology Scholarship
by Beauty Changes Lives

The Arnold M. Miller “Findaway” Scholarship: There was only one Arnie and there’s only one very special Cosmetology Student who exemplifies the “Find-a-way” Attitude and the Entrepreneurial Spirit of Matrix Co-Founder Arnold Miller. This unique Scholarship rewards that special student. Scholarship: One (1) Full Beauty School tuition up to $25,000 per Year. Get all the details here.

Thank you,
Eric Fisher
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