Tuesday, 22 August 2017 00:00

Strategy - Culture - Business: Inspiration from around the web [24th Edition]

strategy culture business


Enjoy today's collection of articles from around the web!

9 Testimonial Page Examples You'll Want to Copy in 2017
by Lindsey Kolowich
[6 min read]
When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Read more here. 

Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot
by Murray Newlands
[6 min read] 
If you own a business, you can't afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. They can also act as virtual assistants, giving back time to employees to focus on more important, revenue-generating activities. You need to know how to build a chatbot for your marketing campaign and how you can make the most of it. Read more here.

Let's Do Lunch: 4 Reasons You Should Sit and Eat With Your Employees
by Heather H. Huhman

[5 min read]
When Sarah Nelson started working at Staylisted, a digital marketing agency in Phoenix, Ariz., she needed a while to adjust. A naturally shy person, she often felt uncomfortable and left out. And these feelings were only magnified when it came to dealing with her boss. "My boss seemed like . . . a boss," Nelson told me via email. "I was scared to go near his office. If he talked to me, I was awkward and stutter-y." Until, that is, her boss decided to take the team out to lunch. Read more here.

5 Elements of Successful Email Marketing Design [Examples]
by Anastasia Dyakovskaya
[5 min read]  
 Of all the different ways we have to communicate with our customers, email has the potential to be one of the most effective and engaging. Email is a channel you can fully control, a way to speak to your audience one-on-one, and a medium that allows for endless creativity. Newsletters and email campaigns are powerful content marketing tools, though their potential is easily lost – deleted, unread, or unopened. Average open rates hover at about 25 percent across industries, while click-through rates are under 5 percent. But there are ways to rise to the top, get read, and drive readers to your desired course of action. That’s where great design comes in.  Read more here.  

5 Signs Your Mind Is Too Busy for Your Own Happiness
by Cara Bradley
[5 min read]
Have you ever tried to stop your mind from thinking? It’s not so easy, huh? The truth is that thinking is what your mind is meant to do! Your mind produces thoughts, just as your ears hear sounds and your eyes see your surroundings. Also, thinking isn’t a bad thing; it’s just that we’re preoccupied and often obsessed with it. Our thoughts rule our lives. Read more here.
Putting An End To Meeting Mania
by Lynn Taylor
[3 min read]
If you’ve worked in just about any office lately, this may not come as a big surprise: Meetings can be a colossal productivity drain—they can create a treadmill of a work existence for many, where seemingly little gets done. In fact, the 2017 American Express OPEN ‘Get Business Done’ survey says that more than one-third of employees spend nearly 1,200 hours a year in meetings they call “pointless.” That’s 150 work days, or 30 work weeks a year. Add to that related pre- and post-meeting time, and you’ve got business moving at a virtual snail’s pace. Read more here

Thank you,
Eric Fisher   
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