Tuesday, 07 November 2017 00:00

Strategy - Culture - Business: Inspiration from around the web [27th Edition]

strategy culture business

Enjoy today's collection of articles from around the web!

HOW TO HANDLE CUSTOMER COMPLAINTS
by Shari Harley

No one likes to hear people complain, especially people who go on, and on, and on. But there is a reason people complain for longer than may seem necessary. For the most part, the people who sound like a broken record don’t feel heard. And when people don’t feel heard, they repeat themselves, again, and again, and again. Read more here.

LESSONS FROM 5 BRILLIANT SOCIAL MEDIA AD CAMPAIGNS
by David Harrington

The social media landscape is constantly evolving for brands. While Facebook and Twitter remain cornerstones of many people’s social media routines, platforms like Instagram, Snapchat, and Periscope are gaining more and more traction. What that means is that it’s getting increasingly difficult for brands and businesses to cut through the noise of social media to engage consumers in a meaningful way. Still, marketing teams are managing to do just that, creating smart and savvy social media ads that get buzz going around their brands. Here are five recent and brilliant social media ad campaigns from major brands, and what any business can learn from them. Read more here.
 
DON'T FREAK OUT, BUT FACEBOOK ADDED A NEW KIND OF FEED
by Amanda Zantal-Wiener
 When Facebook makes any change to its algorithm or News Feed, the standard response is that it's cause for panic. For example, you may have recently heard some speculation around the channel's recent "Explore Feed" rollout: an alternative News Feed designed to help users discover content outside of their existing networks, like friends and Pages they already follow. Hence, the name -- it allows users to "explore" new content, without leaving Facebook. That, of course, is likely Facebook's main motivator here, and aligns with its growing efforts and modifications that encourage marketers to create content exclusively for this particular channel, rather than linking to content that requires users to navigate elsewhere.  But here's our take on the matter: It's definitely not cause for panic. In fact, it could actually help your brand. Read more here.

MY SECRET WEAPON FOR LEADING A HAPPY TEAM
by Marie Forleo
Over the years I’ve gone from being a one-woman shop to now leading a virtual and growing team of star players. We’re all sprinkled across time zones and spend at least 80% of our time working independently. Every day I take time to appreciate the beautiful souls I get to work with and I’m constantly looking for ways to improve our company’s culture. Why?
Watch the video here.  

TOP 10 INSTAGRAM UPDATES YOU NEED TO KNOW
OCT 2017 EDITION
by Ana Gotter

It’s official. It’s a big month for updates, and Instagram did not disappoint. Instagram has rolled out some great new features to improve the on-site experience for both marketers and users alike. Read more here.
 
DECONSTRUCTING NAHA FEATURING CHARLIE PRICE
A 3-PART SERIES

by Professional Business Association

Join Charlie Price, 24 time NAHA Nominee and 2-time North American Hairstylist of the Year Winner, as he deconstructs his personal NAHA strategy and shares his winning techniques. During the Professional Beauty Association's 3-part web series, Charlie and his team reveal the creative process behind NAHA dominance; from initial concepting to final retouching to judging. That's right; attendees will join Charlie as his collection is judged by celebrity NAHA judges LIVE in the final webinar. This series is a "must watch" for anyone who wants an inside look at the creation of a stunning photographic collection created to the industry's highest standards. Watch here.      

Thank you,
Eric Fisher   
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