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Call it a Shag, Call it a Mullet - its B...

(Photo by Eric Fisher @ericfisherhair)) Although sometimes 70's inspired, this retro cut is most definitely making an appearance this season.   (Photo by Jayne Matthews (@jayne_edosalon)) Jayne Matthews (@jayne_edosalon) believes in the shag.  “I certainly didn’t invent...

Styling Tip: Shear Control with Eric Fis...

Shear Control Proper shear control is critical to your health and longevity as a hairdresser.   Placing more than the fingertips of your thumb and ring finger into the holes of your shear...

Interview with Pope the Barber: Balance!

Pope the Barber @popethebarber talks about how her hard work and dedication now allow her the freedom to balance her personal and professional life.    About Pope the Barber: Hattori Hanzo artist Pope The Barber was born and...
POSTED: Mar 27, 2019 | in Business

Business Advice from Eric Fisher - Distinguish Yourself

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Be known for something exceptional.  

There is a sea of sameness out there.  Same salons, same products, same names, same training. To be successful, you must distinguish yourself in that sea of sameness. It important to be known for something unique.  BE a specialist, BE different, BE an expert. 

One way to do that is to create a defining statement. A defining statement is a way to sell yourself.  It allows you to stand out from the rest of the pack.  It is like a short commercial telling people WHAT you do, WHY they need you and HOW to contact you. 

Hi!  My name is Eric Fisher and I am a hairdresser who specializes in authentic beauty.  Authentic Beauty means I take a complete and holistic look at you.  I look at your hair color, length and your makeup.   I then create a look specific for you.  Its an individual look at beauty.  I work at Eric Fisher Salon and I would love to have you as a client.

Practice hard and focus on what you want to be known for.  Fine tune something you do better than anyone else. Pay attention to your image. Distinguish yourself with your appearance, your attitude and your work.  

 

Thanks,

 

Eric Fisher

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